Etsy and the ecology of crafters and makers


If human beings are part of nature and human civilization is Gaia’s premiere evolutionary strategy (Michael E. Zimmerman, Humanity’s Relation to Gaia: Part of the Whole, or Member of the Community?), then Matt Stinchcomb, Vice President of Values and Impact at Etsy, has something important to teach us about the inextricable relationship between natural and cultural creativity.

Stinchcombm, a former musician, was tired of touring and was offered a job at Etsy: “you can be our marketing guy!”

He had not training in marketing.

His first poster depicted a kid throwing a stone at a factory: “End mass production!”.

We stressed self-sufficiency, being able to not buy into a system that we knew was corrupt and felt wrong to us.

He learnt marketing from books.

The more I read the worst they felt to me: “Really? That seems so weird. Where are the people in this…

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